Marketing Manager
Los Angeles, CA, US, 90071
ABOUT THE ORGANIZATION
SMBC MANUBANK was formed by a group of banking entrepreneurs in June 1962. Our scope is to serve the specialized needs of California middle-market businesses, manufacturers, wholesalers, distributors, importers, exporters, and service companies, including small businesses and professionals.
The anticipated salary range for this role is between $119,000.00 and $160,000.00. The specific salary offered to an applicant will be based on their individual qualifications, experiences, and an analysis of the current compensation paid in their geography and the market for similar roles at the time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC offers a competitive portfolio of benefits to its employees.
Our mission is to be "the bank of choice" for middle market and professional service companies by establishing long term customer relationships and loyalty, providing superior products and services through a core of highly skilled and seasoned bankers.
To achieve our mission to be the 'bank of choice' for middle market and professional services companies, we are focused on our vision to be the premier California regional business bank that can provide the sophistication and expertise of a larger institution with the personal 'high touch' services of a smaller bank.
Specialties:
Commercial Loans and Lines of Credit, Asset-Based Financing, SBA Loans, and Specialized Financing, Real Estate Loans, Cash Management Services, International Services
Role Description
Manage a variety of marketing responsibilities for a dedicated business area and/or region, including marketing strategy, content creation, market research and communications channel management. Support business leadership on a range of marketing matters. Translate business requirements into comprehensive marketing plans and manage end-to-end delivery of campaigns.
Role Objectives: Delivery
Manage a variety of marketing responsibilities for a dedicated business area and/or region, including marketing strategy, content creation, market research and communications channel management. Support business leadership on a range of marketing matters. Translate business requirements into comprehensive marketing plans and manage end-to-end delivery of campaigns. Execute regular customer surveys and other channel checks to assess impact and reach of marketing campaigns against defined KPIs. Use findings to refine marketing approach and inform changes in strategy. Optimize marketing budget across all areas of spend. Balance delivery goals against cost efficiencies to avoid budget overrun.
Role Objectives: Interpersonal
Build and maintain strong partnerships with key business stakeholders to foster close collaboration on the execution of marketing strategy. Foster relationships with internal control functions, including brand management, reputation management, legal and compliance to optimize marketing plans and mitigate potential risks. Participate in industry associations and other forums to broaden external network and stay current on marketing trends and tools. Partner with colleagues in other locations and/or business areas to share best practices and collaborate on cross-divisional marketing campaigns where relevant.
Role Objectives: Expertise
Demonstrate a deep understanding of business vision and strategic agenda through consistent delivery of high quality marketing campaigns. Employ strong communication and design skills to create compelling messages and visuals for marketing campaigns. Leverage an awareness of potential compliance and/or legal considerations to mitigate risks and safeguard against negative reputational or commercial outcomes. Apply expertise in marketing tools, target demographics and communications channels to optimize the tone, placement and timing of marketing content. Monitor customer engagement through regular surveys to assess impact against defined KPIs. Conduct periodic peer benchmarking reviews to stay abreast of industry themes and case studies.
Qualifications and Skills
Recommended years of experience: 7
Additional Requirements
D&I Commitment
Responsible for fostering a culture of diversity and inclusion, holding leaders accountable for creating an inclusive environment through awareness and practice of equity in recruiting, developing, and promoting diverse talent.
EOE STATEMENT
SMBC provides reasonable accommodations during candidacy for applicants with disabilities consistent with applicable federal, state, and local law. If you need a reasonable accommodation during the application process, please let us know at accommodations@smbcgroup.com.
CCPA DISCLOSURE
Personal Information Collection Notice: This notice contains information under the California Consumer Privacy Act (CCPA) about the categories of personal information (PI) of California residents that SMBC MANUBANK collects and the business or commercial purpose(s) for which the PI may be used. We do not sell PI. More information about our collection and use of PI may be found in our CCPA Privacy Policy at https://www.smbcmanubank.com/privacy/ccpa-disclosure. Persons with disabilities may contact our Customer Contact Center toll-free at (877) 560-9812 to request the information in this Notice in an alternative format.
Nearest Major Market: Los Angeles