VP, Direct Mail Marketing Manager (Remote)

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Date: Jul 25, 2025

Location: CA, US TX, US MA, US WA, US GA, US IL, US VA, US NJ, US NC, US UT, US PA, US NY, US DE, US FL, US SC, US AZ, US CT, US

Company: Sumitomo Mitsui Banking Corporation

Join our mission to create a completely new, 100% digital bank that uses consumer feedback to truly meet customers’ best interests. Jenius Bank, a division of SMBC MANUBANK, and a member of SMBC Group, is being built by a close-knit and fun-loving team of financial services professionals and technology experts who came together for the challenge of building a full-service digital bank from scratch. We’re committed to doing it the right way for the customer and are growing rapidly. To learn more about our relationship to our parent company, visit our website.

The anticipated salary range for this role is between $119,000.00 and $160,000.00. The specific salary offered to an applicant will be based on their individual qualification, experiences, and analysis of current compensation paid in their geography and the market for similar roles at time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC MANUBANK offers a competitive portfolio of benefits to its employees.
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Jenius Bank is strategically scaling up a portfolio of products and building extraordinary experiences. In 2023, we launched our first two products reaching $1 billion in deposits and over $700 million in loans, all before Jenius Bank’s first anniversary. We don’t plan to slow down, with ambitious growth plans and the capital necessary to execute a multi-year strategic plan. We have a start-up mindset paired with SMBC Group’s 400 years of history. SMBC Group has more than 150 offices and 86,000 employees worldwide in nearly 40 countries and is committed to creating new business to better serve customers in the rapidly evolving digital environment. Join us on the journey that has caught the attention of the Banking Dive, and more to reinvent banking where smarter banking translates to a richer life.

SUMMARY:

Jenius Bank is seeking an experienced direct mail marketing professional within the Marketing Team. This role will drive the success of direct mail campaigns, ensuring seamless execution from concept to delivery. These responsibilities include but are not limited to leveraging data-driven insights to improve targeting, audience segmentation, and campaign outcomes to optimize campaign performance. The ideal candidate will have extensive experience leading data-driven direct mail acquisition strategies for Financial Services products in a highly collaborative and dynamic organization.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

    • Serve as the change owner in the development and execution of the Direct Mail program; responsible for providing regular updates on the status of milestones and deliverables against target start and completion dates.
    • Oversee and manage large-scale direct mail campaigns aimed at driving new customer acquisition.
    • Collaborate with cross-functional teams (Marketing, Risk, Finance, Product, Data & Analytics) to align on campaign goals and execution.
    • Work closely with credit bureaus and agencies to procure and optimize audience segmentation files, and develop new machine learning models.
    • Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.
    • Lead campaign forecasting, in partnership with Data & Analytics and agencies, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.

POSITION SPECIFICATIONS:

    • A minimum of 7 years’ experience in Direct Mail Marketing with a strong focus on campaign execution, budget management, and cross-functional collaboration.
    • Proven track record of managing large-scale marketing campaigns and leading external vendors (e.g., credit bureaus, agencies, lettershops).
    • Familiarity with marketing automation platforms and CRM systems.
    • Previous experience managing budgets and vendor contracts in a high-volume marketing environment.
    • Experience using data analytics to inform campaign decisions and drive growth.
    • Ability to work collaboratively with product, legal, compliance, and finance teams for approvals and reporting. 
    • Ability to identify and mitigate risk through adherence to regulations and best practices.
    • Collaborate with Data & Analytics team to establish strong KPI and analysis frameworks for socializing results with senior leadership.

EOE STATEMENT
SMBC provides reasonable accommodations during candidacy for applicants with disabilities consistent with applicable federal, state, and local law. If you need a reasonable accommodation during the application process, please let us know at accommodations@smbcgroup.com.

CCPA DISCLOSURE
Personal Information Collection Notice: This notice contains information under the California Consumer Privacy Act (CCPA) about the categories of personal information (PI) of California residents that SMBC MANUBANK collects and the business or commercial purpose(s) for which the PI may be used. We do not sell PI. More information about our collection and use of PI may be found in our CCPA Privacy Policy at https://www.smbcmanubank.com/privacy/ccpa-disclosure. Persons with disabilities may contact our Customer Contact Center toll-free at (877) 560-9812 to request the information in this Notice in an alternative format.